Since its originating in 1954, Polaris has invited people to Think Outside and find the joy of staying outdoors. The innovation, execution, and growth that has allowed Polaris to become a global conductor in off-road vehicles for sale have been driven by the variety and passion of its customers, staff, merchants, and stakeholders worldwide. Polaris Off Road has started a new initiative, called Polaris People, to honour the people behind the brand to showcase how, for many people, Polaris isn’t just a brand but a life option.
Polaris People is a video sequence documenting the stories of people across Europe, Middle East and Africa, where Polaris performs an essential role in their lives, all united by a desire for the outdoors.
Polaris People - Evolution of the Polaris Ranger in Wales
For over 20 years, Polaris has been making off-road vehicles that serve years of research and development, allowing them to work better, operate harder and ride smoother. The launch of the latest Ranger Diesel in 2019 was no exception: Motivated by its users, Polaris saw the opportunity to improve the Ranger Diesel for sale into something adapted explicitly to its European market. To do this, Polaris employed the help of existing customers to drive advances in line with real-life requirements.
The second instalment of Polaris People introduces Rhys Thomas – a hill farmer in Wales, UK, a longstanding Polaris client. Living in Wales – a land known for its rugged coastline, divergent valleys and mountains and temperamental weather – Pen Isa Dre Farm possesses endless rolling hills in a isolated area of Abergele, making it the perfect target for testing the capabilities of the pre-production Diesel Polaris Ranger for sale UK.
Rhys was one of several UK farmers selected to test the Ranger Diesel before it was launched. Being a hill farmer, he needs his Polaris machines to stretch all areas of his land, as well as performing his daily tasks more efficiently, like rounding up and moving around the animals with an ATV trailer, fencing, pulling the animal feeders, and even as a means of transportation in snowy and adverse weather conditions when other off-road vehicles are not able to access the farm.
“We were big supporters of the previous diesel model, so we were a little wary trying the new one,” said Rhys. “But we soon recognised that it was indeed a much more solid, improved machine. My son summed the model up by calling it ‘The Beast’.”
Improved dependability, durability, execution, and refinement were key goals for the project. Polaris was keen to assure the product had delivered on these before it got the final call to release the product into production.
With its new, robust and long-lasting diesel engine and lower cost of use thanks to an increased engine service period to over 200 hours, plus a multitude of other design, ability and ergonomic enhancements, the satisfaction from the consumer trials was overwhelming, pointing to the launch of the Polaris Ranger UK Diesel as we now knew it in April 2019.
“The Ranger Diesel is a gift for us, and we were delighted to be a part of its primary trial in the UK. Tried, tested and recommended by us.”
Check out the next episode of Polaris People to join Rhys and his son on their family farm in Wales, as they provide you an exclusive look at the beautiful Welsh countryside and how the Ranger Diesel, which is available from Polaris UK Dealers, improves their everyday life.