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  • Writer's pictureBeckside Machinery

Polaris Off Road Vehicles and Sébastien Loeb Racing join forces for 5 years

From 31 December 2022 to 15 January 2023, the 2023 FIA and FIM World Rally-Raid Championship will take place, and this association will take centre stage in the SSV T4 category.


Sébastien Loeb's team and Polaris Off-Road Vehicles are pleased to announce this new partnership in a sport infused with passion and adventure.

In 1986, Dominique Heintz, the co-founder of the team, took part in a rally raid on a motorcycle, one of Sébastien Loeb's major disciplines. For many years, the Alsacian team has been considering working on a project with ambitious objectives, and it is with Polaris that they have chosen to commit to this new challenge.

Sébastien Loeb Racing (SLR) relies on young and experienced drivers to share expertise and improve performance. Additionally, the team understands that rally raid allows car and motorcycle pilots to complement each other well. Motorcyclists Dominique Heintz and Sébastien Loeb aim to provide a competitive structure for motorcyclists who wish to be part of a four-wheel rally-raid program. In order for the teams to re-train and refine their skills, as well as extend their passion for the field, the SSV T4 category proved to be the most appropriate, and so it was logical for the SLR team to partner with the six-time Dakar champion, Polaris, to develop the program.

In order to achieve the top positions in its category during the famous Dakar Rally, the motorsport team signed a five-year partnership with Polaris Off Road Vehicles. and the FIA ​​W2RC rankings.

"The SLR at the Dakar is a new adventure! My current discipline is Dakar, which I have discovered over time and have grown to appreciate over the years. Taking on this challenge would be a great experience for me. An endurance race like this emphasizes teamwork among pilots, teams, and supporters. SLR gives us the opportunity to engage in this discipline."

"The opportunity to work with Polaris vehicles is a great opportunity for our team. Dominique began riding motorcycles in Dakar, and it was important for him to return there. In the future, we'll try to accomplish great things together, so why don't we win?" - Sébastien Loeb, Sébastien Loeb Racing founder


In order to grow together, Polaris and Sébastien Loeb Racing are committed to building a team of professional drivers over the long-term. Keeping the spirit of sharing at the heart of this prestigious competition, the two entities aim to establish themselves as recognized and competitive player in rally-raids in the next five years.

"The team has just completed an initial period of ten years during which we experienced many things that left a lasting impression. The new decade brings new projects to mark the occasion. Rally-raids will be the future of Sébastien Loeb Racing. For a long time to come, the Dakar will remain a monument. The human factor is what makes this discipline is so unique."

"We will not take on this new challenge lightly because this discipline requires mastery of a number of subjects and no room for error. We will keep a cool head to provide a competitive structure since Sébastien works with humility. In addition to his extensive knowledge and expertise, he brings a wealth of experience to a program we are fortunate to have by our side."

"Since the beginning of the team, we have sought out prestigious manufacturers to work with. This new venture with Polaris is a logical continuation of that desire. We have already begun working to be ready for early 2023 and I am confident that our collaboration will be great. With Polaris teams, we are working through all scenarios, and it will be an extremely difficult event."

"I have been following the Dakar for 30 years and it has guided my life, so I want to take on this next challenge with my team with great emotion."- Sébastien Loeb Racing Team Manager Dominique Heintz


We have been pioneering product breakthroughs and enriching experiences and services since we were founded in 1954, as the global leader in powersports. In addition to Polaris RANGER®, RZR® and GENERALTM off-road vehicles, Polaris Sportsman® all-terrain quad bikes, including kids quads, military and commercial off-road vehicles, snowmobiles, and Indian Motorcycle® midsize and heavyweight motorcycles, Slingshot® motorcycle roadsters, Aixam quadricycles, Goupil electric vehicles, and pontoons and deck boats, such as Bennington pontoons, are among the company's high-quality products. Several parts, garments, and accessories are available from Polaris to enhance the riding experience. Polaris, headquartered in Minnesota, serves more than 100 countries worldwide, including Polaris UK, which distributes Polaris ATVs and Polaris UTVs for sale in the United Kingdom.

We are an official Polaris UK dealer at Beckside Machinery.

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