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  • Writer's pictureBeckside Machinery

Quad Bikes Meet Virtual Reality

As the official off-road vehicle partner of the latest Battlefield 2042 TM video game from EA®, Polaris recently unveiled a first-of-its-kind partnership with the game. A trailer combining the game's virtual world with actual riding showcases how players can operate the Polaris Sportsman quad bikes within the gameplay.

"Polaris is dedicated to creating products that provide possibilities for work and play in the outdoors. Battlefield 2042TM brings that real-life passion to a virtual world to enhance the player's experience and abilities," explained Holly Spaeth, director of Polaris' Corporate Branding and Partnerships department. "With gaming growing and diversifying, we are able to reach new and existing audiences with an authentic brand experience."

Powersports and gaming are both expected to continue to grow in the coming years, which makes Polaris' partnership with EA® particularly relevant at this time. As a matter of fact, the gaming industry is expected to reach $200 billion by 2023, and the Powersports industry will surpass $25 billion by 2027.

The game is now available worldwide.

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